DAT-Report 2021 Marktforschung Automobilindustrie

Uta Heller und Dr. Martin Endlein geben einen kurzen Einblick in den DAT-Report 2021.

Automobile Marktforschung

Marktforschung Automobilbranche


At the beginning of each automotive year, DAT provides the facts from the DAT Report, which can be used as a basis for strategic decisions. The report is aimed primarily at automotive companies, manufacturers, importers, and suppliers as well as the media, politicians, and automotive associations. It also serves as a source of information for trainees and students within the automotive industry. For more than 40 years, the DAT Report has been based on a representative survey of end consumers conducted by an independent market research institute on behalf of DAT.

Automobile Marktforschung

Dr. Thilo Wagner, DAT Managing Director Products | Helmut Eifert, DAT Managing Director International | Jens Nietzschmann, DAT Managing Director Domestic (Spokesman)

For more than 40 years, the DAT Report has been a reliable source of information about the behavior of car buyers and owners. The 47th edition looks at the car year 2021, which was characterized by special circumstances.

SilverDAT customers

SilverDAT customers can order a single copy free of charge by quoting their customer number.

Media representatives are requested to contact unternehmenskommunikation@dat.de to place their order.

DAT report print copy

You can order the DAT Report 2022 for a fee via the web store of the German Association of the Automotive Trade (ZDK). Automotive businesses that belong to a guild of the ZDK can purchase it there at a preferential price.

DAT Report PDF​

The entire DAT Report 2022 is available for the first time as a paid PDF in German. This can be ordered and downloaded from the DAT web store.

To use the store, you must register once.

DAT Report short version

In the short version of the report, which is available free of charge, you will find a range of information and diagrams from the current DAT Report 2022.

Topics include the continued high importance of the automobile, the end consumer’s perception of electromobility, and the general conditions surrounding the complex car purchase process in 2021.


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