DAT-Report 2021 Marktforschung Automobilindustrie
DAT

Chapter 2: Drive systems in transition

Car population, assessment and scenarios

Kapitel-2

A new feature of this chapter is the analysis of people’s emotional relationship with their vehicles. Coupled with the question as to whether the vehicle is indispensable for people’s daily mobility needs, it provides an important basis for understanding the car market in Germany.

In previous years, this topic was covered in an excursus, but due to the increased importance of the various electrified drives such as BEV, PHEV, mHEV, HEV, and FCEV, the excursus has become a full chapter in the DAT Report 2022. The chapter focuses first on the role of these drives during the purchase process but also deals with the figures from the German Federal Motor Transport Authority (KBA) relating to vehicle population, new registrations, and owner registrations, as well as with the special matter of mild hybrids.

For the first time, car owners were also asked about their plans to switch to a fully electric car and how they rate electric cars (BEVs) in general. The availability of private parking (and thus a potential private charging facility) also plays a role in a possible purchase decision. This is illustrated for the three subgroups “new car buyers”, “used car buyers”, and “car owners”.

alternative Antriebsarten

DAT-Report 2021 Marktforschung Automobilindustrie

The new chapter on alternative drive systems contains car owners’ and private car buyers’ unvarnished opinion of battery-electric vehicles and plug-in hybrids. In view of the interplay between the ambitious plans of the German government, the acceptance of electric cars among the population, and the currently available parking or charging options, this chapter is of particular importance.

Martin Endlein
Leiter Unternehmenskommunikation

The second chapter of the DAT Report also includes findings on e-fuels, i.e. the extent to which car buyers are aware of these synthetic fuels and what they think of them.
The chapter ends with details of various scenarios describing what would happen if there were no more internal combustion engine vehicles and what car buyers would then prefer. It also examines opinions on the phase-out dates set by policymakers and manufacturers and gives reasons why car buyers have decided against a BEV.

SilverDAT customers

SilverDAT customers can order a single copy free of charge by quoting their customer number.

Media representatives are requested to contact unternehmenskommunikation@dat.de to place their order.

DAT report print copy

You can order the DAT Report 2022 for a fee via the web store of the German Association of the Automotive Trade (ZDK). Automotive businesses that belong to a guild of the ZDK can purchase it there at a preferential price.

DAT Report PDF​

The entire DAT Report 2022 is available for the first time as a paid PDF in German. This can be ordered and downloaded from the DAT web store.

To use the store, you must register once.

DAT Report short version

In the short version of the report, which is available free of charge, you will find a range of information and diagrams from the current DAT Report 2022.

Topics include the continued high importance of the automobile, the end consumer’s perception of electromobility, and the general conditions surrounding the complex car purchase process in 2021.

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