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DAT REPORT 2020

A consumer perspective of the car purchase and workshop behaviour

The DAT Report has been published regularly since 1974 and has since become the reliable and impartial source of information on consumer behaviour when purchasing used and new cars, and workshops. It is considered a standard reference of the automotive industry that annually provides accurate information on automotive issues in Germany in a unique manner. Since the inception of the DAT Report, the market behaviour of German drivers has become transparent and perceptible.

DAT REPORT 2020

A consumer perspective of the car purchase and workshop behaviour

The DAT Report has been published regularly since 1974 and has since become the reliable and impartial source of information on consumer behaviour when purchasing used and new cars, and workshops. It is considered a standard reference of the automotive industry that annually provides accurate information on automotive issues in Germany in a unique manner. Since the inception of the DAT Report, the market behaviour of German drivers has become transparent and perceptible.

CLICK HERE FOR YOUR DAT-REPORT

You may purchase the DAT Report 2019 from the online shop of the Zentralverband des Deutschen Kraftfahrzeuggewerbes e. V. (ZDK). Automotive companies that are members of a trade association of the ZDK may purchase it here at a discounted price.

DAT customers automatically receive the DAT Report free of charge in line with the SilverDAT licence. Media representatives, educational institutions and employees of DAT shareholders VDA, VDIK and ZDK may order the DAT Report here, free of charge.

CLICK HERE FOR YOUR DAT-REPORT

You may purchase the DAT Report 2019 from the online shop of the Zentralverband des Deutschen Kraftfahrzeuggewerbes e. V. (ZDK). Automotive companies that are members of a trade association of the ZDK may purchase it here at a discounted price.

DAT customers automatically receive the DAT Report free of charge in line with the SilverDAT licence. Media representatives, educational institutions and employees of DAT shareholders VDA, VDIK and ZDK may order the DAT Report here, free of charge.

In taking stock, the essential facts about cars are analysed, including attitudes, use, readiness to invest, buying criteria and trim.
In der Bestandsaufnahme werden grundlegende Fakten rund um das Auto analysiert – von Einstellung, über Nutzung, Investitionsbereitschaft bis hin zu Kaufkriterien und Ausstattung.
1.

Taking stock
The entire buying process of new and used cars, including all the individual steps, both online and offline, supplemented with market data and characteristics of car buyers.
In der Bestandsaufnahme werden grundlegende Fakten rund um das Auto analysiert – von Einstellung, über Nutzung, Investitionsbereitschaft bis hin zu Kaufkriterien und Ausstattung.
2.

The car purchase
Maintenance checks, repairs, accident repairs, oil and tyres are analysed here. Customer behaviour with regard to workshops is also examined in detail.
In der Bestandsaufnahme werden grundlegende Fakten rund um das Auto analysiert – von Einstellung, über Nutzung, Investitionsbereitschaft bis hin zu Kaufkriterien und Ausstattung.
3.
Maintenance
checks and repairs
In taking stock, the essential facts about cars are analysed, including attitudes, use, readiness to invest, buying criteria and trim.
1.

Taking stock
The entire buying process of new and used cars, including all the individual steps, both online and offline, supplemented with market data and characteristics of car buyers.
2.
The car purchase
Maintenance checks, repairs, accident repairs, oil and tyres are analysed here. Customer behaviour with regard to workshops is also examined in detail.
3.
Maintenance
checks and repairs
In der Bestandsaufnahme werden grundlegende Fakten rund um das Auto analysiert – von Einstellung, über Nutzung, Investitionsbereitschaft bis hin zu Kaufkriterien und Ausstattung.
In der Bestandsaufnahme werden grundlegende Fakten rund um das Auto analysiert – von Einstellung, über Nutzung, Investitionsbereitschaft bis hin zu Kaufkriterien und Ausstattung.
1.

Bestandsaufnahme
Der gesamte Kaufprozess von Neu- und Gebrauchtwagen mit all seinen Detailschritten in der Online- und Offlinewelt wird ergänzt um Marktdaten und Eigenschaften der Autokäufer.
In der Bestandsaufnahme werden grundlegende Fakten rund um das Auto analysiert – von Einstellung, über Nutzung, Investitionsbereitschaft bis hin zu Kaufkriterien und Ausstattung.
2.

Pkw-Kauf und -Verkauf
Hier werden Wartung, Reparatur, Unfallreparaturen, Öl und Reifen analysiert. Zudem wird der Kunde mit seinen Verhaltensweisen in Bezug auf das Werkstattgeschäft detailliert beleuchtet.
In der Bestandsaufnahme werden grundlegende Fakten rund um das Auto analysiert – von Einstellung, über Nutzung, Investitionsbereitschaft bis hin zu Kaufkriterien und Ausstattung.
3.

Wartung und Reparatur
In taking stock, the essential facts about cars are analysed, including attitudes, use, readiness to invest, buying criteria and trim.
1.

Taking stock
The entire buying process of new and used cars, including all the individual steps, both online and offline, supplemented with market data and characteristics of car buyers.
2.
The car purchase
Maintenance checks, repairs, accident repairs, oil and tyres are analysed here. Customer behaviour with regard to workshops is also examined in detail.
3.
Maintenance
checks and repairs
At the beginning of each automotive year, DAT publishes facts from the DAT Report that can be used as the basis for strategic decisions. In particular, these are intended for automobile companies, manufacturers, importers and suppliers, as well as the media and political and association representatives. It also serves as a source of information for trainees and students in the automotive industry. For more than 40 years, the DAT Report has been consistently based on a representative consumer survey conducted by an impartial market research institute on behalf of DAT.
At the beginning of each automotive year, DAT publishes facts from the DAT Report that can be used as the basis for strategic decisions. In particular, these are intended for automobile companies, manufacturers, importers and suppliers, as well as the media and political and association representatives. It also serves as a source of information for trainees and students in the automotive industry. For more than 40 years, the DAT Report has been consistently based on a representative consumer survey conducted by an impartial market research institute on behalf of DAT.
Objective
Objective

Figure of the month