Figure of the month
Pricing of previous car for sale: information sources 2019
Basis: Replacement buyers
It can be a difficult and often emotional undertaking for the consumer to determine the right price to ask for their car. So car buyers consulted various sources for information. One quick and easy method is the internet. The value of a car can be queried on relevant transaction platforms such as mobile.de, Autoscout24 etc. but also on purchasing platforms such as wirkaufendeinauto. de (“we buy your car”). No less than 60% of used-car buyers and 42% of new-car buyers availed themselves of this option. 39% of used-car buyers and 23% of new-car buyers used the Google search slot to search for the price. Google itself does not (yet) supply an answer to this question, but the results pages guides the prospective customer to the platforms mentioned above or to www.dat.de, where every year millions of prices are requested free of charge. The classic route via the car dealer or garage was chosen by 48% of used-car and 67% of new-car buyers.