Figure of the month
Reason for car purchase 2019
In prompted questions for the DAT Report 2020, car buyers were asked to give reasons that led to their buying a car. The most frequent response from new-car buyers was that they simply wanted a new car (33%), while used-car buyers were above all looking for a more reliable car (30%). The economics of the car came second among new-car buyers, followed by the desire to have a more reliable vehicle than the previous one. 18% of the used-car buyers were buying their very first set of wheels. Out of all the reasons, this wish finished in fourth place. Among the new-car buyers, only 5% stated this as a reason to buy. Two points are striking for both groups of buyers: 10% or so bought their car more or less on impulse, motivated by a good offer. The family situation had also changed for similar proportions of both groups, which was the reason given by roughly 10% of both buyer groups for buying their car.