Figure of the month

MAY

A5
Reason for car purchase 2019

In prompted questions for the DAT Report 2020, car buyers were asked to give reasons that led to their buying a car. The most frequent response from new-car buyers was that they simply wanted a new car (33%), while used-car buyers were above all looking for a more reliable car (30%). The economics of the car came second among new-car buyers, followed by the desire to have a more reliable vehicle than the previous one. 18% of the used-car buyers were buying their very first set of wheels. Out of all the reasons, this wish finished in fourth place. Among the new-car buyers, only 5% stated this as a reason to buy. Two points are striking for both groups of buyers: 10% or so bought their car more or less on impulse, motivated by a good offer. The family situation had also changed for similar proportions of both groups, which was the reason given by roughly 10% of both buyer groups for buying their car.

In prompted questions for the DAT Report 2020, car buyers were asked to give reasons that led to their buying a car. The most frequent response from new-car buyers was that they simply wanted a new car (33%), while used-car buyers were above all looking for a more reliable car (30%). The economics of the car came second among new-car buyers, followed by the desire to have a more reliable vehicle than the previous one. 18% of the used-car buyers were buying their very first set of wheels. Out of all the reasons, this wish finished in fourth place. Among the new-car buyers, only 5% stated this as a reason to buy. Two points are striking for both groups of buyers: 10% or so bought their car more or less on impulse, motivated by a good offer. The family situation had also changed for similar proportions of both groups, which was the reason given by roughly 10% of both buyer groups for buying their car.