DAT-Report 2021 Marktforschung Automobilindustrie
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Presentation of the DAT Report 2022

The DAT Report 2022 shows precisely and representatively the automotive sensitivities of new car buyers, used car buyers and car owners in Germany. The presentation of the key findings by Uta Heller and Dr. Martin Endlein is supplemented by interviews with Hildegard Müller, VDA President, Karl Dums, Senior Manager E-Fuels at Porsche, and Yorick Lowin, President of the German Tire Trade and Vulcanization Association.

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Presentation DAT Report 2022 from 03.02.2022

DAT-Report 2022 bestellen

Uta Heller and Dr. Martin Endlein from the core team of the DAT Report present the essential contents of this annual stude, which is being published for the 47th time. The report provides a precise and representative picture of the automotive sensitivities of new car buyers, used car buyers and car owners in Germany.

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DAT-Report 2022 bestellen

DAT Report 2022 – Interview with Karl Dums, Senior Manager E-Fuels at Porsche

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DAT Report 2022 – Interview with Yorick Lowin, Bundesverband Reifenhandel und Vulkaniseur-Handwerk e.V.

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DAT Report 2022 – Interview with VDA President Hildegard Müller

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DAT Report 2022 – Statement by VDA President Hildegard Müller

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SilverDAT customers

SilverDAT customers can order a single copy free of charge by quoting their customer number.

Media representatives are requested to contact unternehmenskommunikation@dat.de to place their order.

DAT report as print copy

You can order the DAT Report 2022 for a fee via the web store of the German Association of the Automotive Trade (ZDK). Automotive businesses that belong to a guild of the ZDK can purchase it there at a preferential price.

DAT report as PDF

The entire DAT Report 2022 is available for the first time as a paid PDF in German. You can order this via the DAT webshop and download it directly.

To use the store, you must register once.

Available from 8.2.2022

DAT Report Short Report

In the short report, which is available free of charge, you will find a range of information and graphics from the current DAT Report 2022.

Topics include the continued high importance of the automobile, the end consumer’s view of electromobility and the framework conditions of the complex car purchase in 2021.

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