DAT
REPORT
2019

DAT-REPORT 2019

A consumer perspective of the car purchase and workshop behaviour

The DAT Report has been published regularly since 1974 and has since become the reliable and impartial source of information on consumer behaviour when purchasing used and new cars, and workshops. It is considered a standard reference of the automotive industry that annually provides accurate information on automotive issues in Germany in a unique manner. Since the inception of the DAT Report, the market behaviour of German drivers has become transparent and perceptible.

DAT-REPORT 2019

A consumer perspective of the car purchase and workshop behaviour

The DAT Report has been published regularly since 1974 and has since become thereliable and impartial source of information on consumer behaviour when purchasing used and new cars, and workshops.

read more

 It is considered a standard reference of the automotive industry that annually provides accurate information on automotive issues in Germany in a unique manner. Since the inception of the DAT Report, the market behaviour of German drivers has become transparent and perceptible.

1. Taking stock

In taking stock, the essential facts about cars are analysed, including attitudes, use, readiness to invest, buying criteria and trim.

2. The car purchase

The entire buying process of new and used cars, including all the individual steps, both online and offline, supplemented with market data and characteristics of car buyers.

3. Maintenance checks and repairs

Maintenance checks, repairs, accident repairs, oil and tyres are analysed here. Customer behaviour with regard to workshops is also examined in detail.

1. Taking stock

In taking stock, the essential facts about cars are analysed, including attitudes, use, readiness to invest, buying criteria and trim.

2. The car purchase

The entire buying process of new and used cars, including all the individual steps, both online and offline, supplemented with market data and characteristics of car buyers.

3. Maintenance checks
and repairs

Maintenance checks, repairs, accident repairs, oil and tyres are analysed here. Customer behaviour with regard to workshops is also examined in detail.

Click here for your DAT-REPORT

You may purchase the DAT Report 2019 from the online shop of the Zentralverband des Deutschen Kraftfahrzeuggewerbes e. V. (ZDK). Automotive companies that are members of a trade association of the ZDK may purchase it here at a discounted price.

DAT customers automatically receive the DAT Report free of charge in line with the SilverDAT licence. Media representatives, educational institutions and employees of DAT shareholders VDA, VDIK and ZDK may order the DAT Report here, free of charge.

You may purchase the DAT Report 2019 from the online shop of the Zentralverband des Deutschen Kraftfahrzeuggewerbes e. V. (ZDK). Automotive companies that are members of a trade association of the ZDK may purchase it here at a discounted price.

read more
DAT customers automatically receive the DAT Report free of charge in line with the SilverDAT licence. Media representatives, educational institutions and employees of DAT shareholders VDA, VDIK and ZDK may order the DAT Report here, free of charge.

Objective

At the beginning of each automotive year, DAT publishes facts from the DAT Report that can be used as the basis for strategic decisions. In particular, these are intended for automobile companies, manufacturers, importers and suppliers, as well as the media and political and association representatives. It also serves as a source of information for trainees and students in the automotive industry. For more than 40 years, the DAT Report has been consistently based on a representative consumer survey conducted by an impartial market research institute on behalf of DAT.

Objective

At the beginning of each automotive year, DAT publishes facts from the DAT Report that can be used as the basis for strategic decisions. In particular, these are intended for automobile companies, manufacturers, importers and suppliers, as well as the media and political and association representatives.

read more It also serves as a source of information for trainees and students in the automotive industry. For more than 40 years, the DAT Report has been consistently based on a representative consumer survey conducted by an impartial market research institute on behalf of DAT.

    

Figure of the Month

MARCH

Learn more
W23
Number per car/year
Repair frequency
Repair frequency
Each year, the DAT Report asks consumers about their attitudes to repair. The repair frequency per passenger car and year is gradually declining. An average of 0.54 repairs per car were carried out in 2018, down from 0.62 repairs in 2009. In the early 1990s, this figure was as high as 0.95. With regard to the current figures, it should be noted that 16% of all respondents put off having repairs done for as long as possible to save money. This behaviour varies greatly depending on the owner’s annual mileage: only 8% of high-mileage drivers (over 30,000 km per year) were willing to postpone repairs, compared with 17% of low-mileage drivers (under 10,000 km per year).
W23

March

Car market in Germany 2018
Figures in percent
EA 1

FEBRUARY

Difference to 100% = others
More Infos
Car market in Germany 2018
The DAT-Report 2019 shows in detail the distribution of the various drive systems for new registrations and ownership transfers in 2018. First-time registrations comprise 32.3% diesel and 62.4% petrol engines, with all alternative drives together making up the remaining 5.3%. Thus they are still in single digits. Alternative drives comprise natural gas, LPG, all-electric and hybrid vehicles. When considering hybrid vehicles, it should be noted that as a result of the Electric Mobility Act, these cars also include what are known as ‘mild hybrid’ models and vehicles with a 48-volt electrical system, even though they cannot drive a single metre on electric power alone, but are powered by a petrol or diesel engine. For this reason, the German Federal Motor Transport Authority (KBA) lists plug-in hybrids separately among all hybrid cars. They account for 24% of all new hybrid cars and 18% of all used hybrid cars.
EA 1

FEBRUARY

New registrations and transfers of ownership for passenger cars
Amounts in Millions
P1
Transfers of ownership
New registrations

JANUARY

More Infos
New registrations and transfers of ownership for passenger cars
The automotive year 2018 was a stable one despite the ongoing debate about driving bans and the diesel engine. The Federal Motor Transport Authority (KBA) recorded a total of 3,435,778 new registrations and 7,192,411 transfers of ownership – 10,628,189 units in all. Year-on-year this represents a drop in used cars of just 1.5 percent or 105,871 units. First-time registrations declined by just 0.2 percent, equivalent to 5,484 fewer cars.

JANUARY

P1

Contact

Dr. Martin Endlein
Head of Corporate Communication
Tel.: +49 711 4503-488
eMail: martin.endlein@dat.de
web: www.dat.de

ADRESSE

DAT Deutsche Automobil Treuhand GmbH
Hellmuth-Hirth-Straße 1
D-73760 Ostfildern

Download figures

Media representatives and DAT customers may download selected figures from the DAT Report here. Please note that “Deutsche Automobil Treuhand GmbH (DAT)” should always be credited, as all data is covered by copyright. Commercial use, even in part, is only permissible with the prior consent of DAT.